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INFORMATION ON DEGREE PROGRAMMES

Public Relations and PublicityCERTIFICATE PROGRAMMES

LaSalle Programmes

USEFUL INFORMATION, RESOURCES & SERVICES FOR STUDENTSUSEFUL LINKS AND DOCUMENTS ADITIONAL & SUPPORTING INFORMATION

Quality Assurance

PUBLIC RELATIONS AND PUBLICITY ASSOCIATE`S (SHORT CYCLE) DEGREE PROGRAMME
Qualification Awarded	Length of Programme (Year)	Total Number of ECTS Credits	Type of Education	Level of Qualification & Field of Study
Associate (Short Cycle) Degree	2	120	Full Time	TQF Qualification Type: Associate Degree TQF, TQF-HE, EQF-LLL, ISCED (2011): Level 5 QF-EHEA: Short Cycle Yönelim: Vocational Sınıflandırma (ISCED 2013):041 Temel Öğrenme Alanı:34 Kategori: Ana Yeterlilik

COURSE & PROGRAM OUTCOMES MATRIX

(Matrix below shows how the courses in the curriculum of the programme associates with the programme learning outcomes as well as the level of their association in verbally and numerically illustrated matrices.)

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

No Effect	ED (Lowest)	D (Low)	O (Average)	Y (High)	EY (Highest)

No Effect	Lowest	Low	Average	High	Highest

(KPLOs and SPLOs are the abbreviations for Key & Sub- Programme Learning Outcomes, respectively.)

DERSLER/PÖÇ

KPLO1

KPLO2

KPLO3

KPLO4

KPLO5

TOTAL

%

1

2

3

4

5

6

1

2

3

4

5

6

1

2

3

4

5

6

7

1

2

3

4

1

2

3

4

5

6

7

8

9

Understanding and Explanation

4

4

5

1

2

2

1

5

3

4

5

2

3

3

5

1

1

1

1

5

1

1

1

61

38.13

Understanding and Explanation

Y

Y

EY

ED

D

D

ED

EY

O

Y

EY

D

O

O

EY

ED

ED

ED

ED

EY

ED

ED

ED

Understanding and Explanation

Competency Development Program I (Career Planning I)

0

0.00

Competency Development Program I (Career Planning I)

Competency Development Program I (Career Planning I)

Competency Development Program II (Career Planning II)

0

0.00

Competency Development Program II (Career Planning II)

Competency Development Program II (Career Planning II)

New Media Technologies

3

3

2

3

2

2

3

18

11.25

New Media Technologies

O

O

D

O

D

D

O

New Media Technologies

Photography and Visual Perception

1

4

2

4

5

2

18

11.25

Photography and Visual Perception

ED

Y

D

Y

EY

D

Photography and Visual Perception

4

5

1

5

3

18

11.25

Y

EY

ED

EY

O

Principles of Atatürk and History of Turkish Revolution

0

0.00

Principles of Atatürk and History of Turkish Revolution

Principles of Atatürk and History of Turkish Revolution

Professional English

0

0.00

Professional English

Professional English

Effective Speaking and Diction

3

2

3

2

2

2

4

4

22

13.75

Effective Speaking and Diction

O

D

O

D

D

D

Y

Y

Effective Speaking and Diction

5

5

3.13

EY

5

5

3.13

EY

1

3

5

2

3

3

3

5

2

4

5

2

4

3

4

3

1

1

2

1

5

1

63

39.38

ED

O

EY

D

O

O

O

EY

D

Y

EY

D

Y

O

Y

O

ED

ED

D

ED

EY

ED

Turkish language

3

3

6

3.75

Turkish language

O

O

Turkish language

Behavioral sciences

4

2

2

2

4

2

2

18

11.25

Behavioral sciences

Y

D

D

D

Y

D

D

Behavioral sciences

Introduction to Public Relations

5

4

3

5

4

5

5

1

2

2

2

2

2

3

2

2

1

2

2

1

2

3

2

2

3

3

4

2

2

78

48.75

Introduction to Public Relations

EY

Y

O

EY

Y

EY

EY

ED

D

D

D

D

D

O

D

D

ED

D

D

ED

D

O

D

D

O

O

Y

D

D

Introduction to Public Relations

Digital Advertising

4

5

1

1

2

3

3

1

2

22

13.75

Digital Advertising

Y

EY

ED

ED

D

O

O

ED

D

Digital Advertising

Research Methods and Techniques

3

2

3

2

3

1

1

1

16

10.00

Research Methods and Techniques

O

D

O

D

O

ED

ED

ED

Research Methods and Techniques

3

2

1

2

3

2

13

8.13

O

D

ED

D

O

D

Business Management

5

3

5

5

5

3

4

4

3

5

5

5

3

4

59

36.88

Business Management

EY

O

EY

EY

EY

O

Y

Y

O

EY

EY

EY

O

Y

Business Management

4

5

3

3

1

4

5

3

1

2

31

19.38

Y

EY

O

O

ED

Y

EY

O

ED

D

Public Relations Campaigns and Applications

3

4

3

5

3

3

3

1

4

4

4

4

4

1

1

2

4

4

4

2

4

1

2

2

3

3

2

1

3

84

52.50

Public Relations Campaigns and Applications

O

Y

O

EY

O

O

O

ED

Y

Y

Y

Y

Y

ED

ED

D

Y

Y

Y

D

Y

ED

D

D

O

O

D

ED

O

Public Relations Campaigns and Applications

Brand and Corporate Image Design

5

5

2

2

2

3

2

4

3

28

17.50

Brand and Corporate Image Design

EY

EY

D

D

D

O

D

Y

O

Brand and Corporate Image Design

Advertising Campaigns and Measurement

5

5

4

2

2

3

4

3

1

2

31

19.38

Advertising Campaigns and Measurement

EY

EY

Y

D

D

O

Y

O

ED

D

Advertising Campaigns and Measurement

Integrated Marketing Communication

5

3

4

5

5

3

5

3

4

5

2

4

5

2

1

2

3

2

4

5

2

5

4

1

2

2

3

3

1

2

1

98

61.25

Integrated Marketing Communication

EY

O

Y

EY

EY

O

EY

O

Y

EY

D

Y

EY

D

ED

D

O

D

Y

EY

D

EY

Y

ED

D

D

O

O

ED

D

ED

Integrated Marketing Communication

Event Management

5

5

3

4

3

3

3

4

3

3

36

22.50

Event Management

EY

EY

O

Y

O

O

O

Y

O

O

Event Management

0

0.00

Work Placement Training

0

0.00

Work Placement Training

Work Placement Training